What is magazine advertising ?
The name is a fantastic fit for the meaning. Advertising in magazines and other media of a similar nature is referred to as magazine advertising. One of the most popular, well-known, and traditional forms of advertising ever created is magazine advertising, which is really a subset of print media advertising. For a very long time, businesses have used magazine advertising to stay in touch with their audience.
Which type of magazines should you be looking to advertise in?
There are many publications on the market that fall under various categories. Depending on your brand’s personality and target demographic, you must determine which magazine to subscribe to.
The study revealed that India’s most read and well-liked magazine categories include in-flight, interior, and current affairs.
The following is a list of some of the “all-time” top magazines that Excellent Publicity has worked with:
| Name | Category |
| India Today | News and Current Affairs |
| Outlook | News |
| Reader’s Digest | General Interest Family |
| Digit | Tech |
| Times | General News |
| Forbes | Business |
| Grihshobha | Interior & Fashion/Beauty |
| Filmfare | Entertainment |
How many types of magazine advertisements are there?
Because Magazine advertising is a part of print media you are more likely to see similarities between magazine advertising and newspaper advertising. Here are the types of magazine advertisements you can opt for if you are looking for one.
Display advertising: The most recognizable form of magazine advertising is display ads. They display the photograph of the product along with some catchy one-liners to grab the TG’s attention
Advertorials: These types of magazine advertising take up almost an entire page and has a catchy headline. Due to the format, many times the advertorials don’t seem like advertorials and that gives your advertisement a higher chances of getting recognized by your TG
Classified Ads: Classified ads are generally found at the back of magazines. These type of ads are very short that includes a few lines with contact information and CTA. Classified ads are lesser expensive and are used to give to-the-point details.
Special Ad Promotion: This type of magazine advertising can be placed right next to the same genre or article. Special ad promotions have higher conversion potential because it much has accurate chances of reaching out to the target audience because the person interested in the article related to your business in the category will definitely take a look at your advertisement because of its placements.
Product Samples: If you are an FMCG brand then this type of advertisement will do wonders for you. Sending a small sample of your product with the magazine can not only get you closer to your TG but also has the potential to get some new customers. This type of magazine advertising increases your TG’s trust in your brand as they get in contact with your product physically.
Why should you advertise in a magazine?
You might not be aware of this but magazine advertising is extremely beneficial for your business in many ways. First of all the good quality images in the magazine leaves a noticeable impact on the customer’s mind. Secondly, Businesses and brands are nearly assured of reaching their target audience because magazines target a group of specific customers, such as people who fall into a particular age range or industry.
Magazine ads have the potential to make the TG take an action such as visiting the company’s website or contacting to get more information by stimulating their interest.
When is the best time to go for a magazine ad?
There is no specific time, You can go for magazine advertising even if you’re a small business that just has started to advertise. Global or established businesses go for magazine advertisements as well.
But as a company, you must be aware of your TG, the magazine category, and the type of advertising you choose to do. You should choose the type of magazine you know your TG would read and then invest in. It is advisable for small businesses to advertise their product or service in local or national magazines initially and then advertise it in global magazines.
What is the cost of advertising in magazines?
The cost of magazine advertising depends on the type of magazine and the advertising you choose. Magazine advertising can be divided into three parts
- Front-page advertising or cover-page advertising
- Full-Page advertising
- Half-Page advertising
Cover-page advertising costs the most as it takes up the entire front of the magazine and is considered the most crucial part of the magazine to advertise.
Full-page advertising costs lesser than cover-page advertising and half-page advertising costs the least.