influencer marketing

Platforms for influencer marketing

The platforms selected appropriately for an influencer advertising campaign carve out the reach and engagement of the brand. The platforms are chosen once the campaign ideation is finalized, which includes the goals and objectives the brand wants to achieve from the campaign.

The platforms mostly used for running influencer marketing campaigns include:

• Instagram – This is the best platform for influencer marketing campaigns, as it perfectly targets the intended audience, accordingly driving sales, leads, and conversions.
• Facebook – With Facebook’s high-engagement advertising algorithms, this platform is the best for influencer advertising.
• YouTube – It is the best platform for raising brand awareness and driving sales as it will have a longer impact on the target audiences.
• Twitter – Twitter is the most cost-effective influencer advertising option and the best platform for businesses to promote their products and services.

GrowStair Technology is the best influencer advertising and marketing agency in India. Brands can collaborate with the agency to create highly engaging and compelling influencer marketing campaigns aimed at increasing brand awareness and visibility.

What are the benefits of influencer marketing?

Influencer marketing campaigns immensely increase brand recognition and are one of the best tactics to reach the target audience at a faster rate. The following are the main benefits of influencer marketing:

• Reach and engagement – Social media is the most widely used tool among all types of demographics and thus by using this type of marketing, brands can leverage it and resonate and connect with their right and intended audience
• Brands association – By associating with the right and appropriate influencers, brands can improve their overall brand image, thus they can connect with their audience through engaging and relatable content by the influencers.
• Real-time leads and feedback – Since the influencers have loyal followers, the loyal and quick feedback will help the brands to improve their strategies as well as drive real-time leads and conversions.

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Which are the types of influencer marketing ads?

Below listed are the types of influencer marketing ads:

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• Sponsored content – Brands provide posts and videos to the influencers to be posted on their social media handles and that type of content is called sponsored content.
• Guest blogs – This is a very effective and lesser-known influencer marketing ad, type where guest blogging is done by the influencers on the brands’ blog or brands on the influencers’ blog.
• Brand Ambassador Programs – Being a brand ambassador means being associated with a brand for the longer term and you have to post and promote content regularly.
• Giveaways and contests – In this type of influencer marketing ad, influencers engage their audience through running giveaways contests, where the prizes of the winners are sponsored by the brands.
• Affiliate marketing – In this type of marketing, the influencer shares a special discount code on a particular product through which their followers can use it and get a discount, and then the influencer earns a commission through it.
• Unboxing and reviews – For increasing brand recognition and loyalty, brands send their products as gifts to influencers and then the influencers will create compelling marketing ads by unboxing and reviewing the products.
• Social Media Takeovers – In this type of influencer marketing ad, brands invite influencers to take over their social media handles for a certain period and during this time, influencers can post according to their style and vision. This will help to increase brand exposure amongst the influencers’ followers.
• Pre-release campaigns – Brands collaborate with influencers to give an exclusive sneak peek into their new product launch, thus creating buzz around the new products. This is the most effective and engaging way to reach the target audience.
• Shoutout – Shoutout is where the influencers mention the brand in their story/post, thus encouraging them to check out the brand.
• Product collaboration – In this case of influencer advertising, the brand will collaborate with celebrity/macro influencers to launch an exclusive range of products.

What is the cost of influencer marketing?

The influencer marketing cost depends on the needs and personality of the brand, as well as the type of influencer and platform used for the campaign.

Influencer marketing campaigns can cost as little as 25,000 INR or much more, depending on the campaign, influencer, and platform.