What is digital marketing?
An example of digital advertising is when a company uses digital platforms to market its goods and services. Through social media channels, it is the most effective way to reach the target audience, where brands can use it to raise brand awareness, recall, and recognition, leading to high sales and conversions.
Which are the types of advertising on digital platforms?
Digital platforms are a great way to boost a brand’s awareness and visibility, thus increasing engagement and leads. The following are the types of digital advertising:
- Banner ads – This type of digital advertisement contains images or texts and is clickable with call-to-action buttons.
- Video ads – These are short video advertisements mostly placed in-app or on OTT platforms.
- Influencer – Brand associations and endorsements with high following influencers or celebrities provide high value to the brands.
What are the benefits of advertising online or digitally?
The following are the benefits of digital online advertising:
- Reach and engagement – Digital marketing campaign provides extensive reach and engagement using various social media and offline tools.
- Precise targeting – This type of online web advertising can be done by targeting specific demographics, interests, and market reach.
- Cost-effective – Online advertising costs can start from as low as 100 INR and thus it is the most affordable type of marketing for the brands.
- Measurable ROI – It is easy to track the performance of the campaign and thus compare the results and the ROI.
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How much is the cost of digital advertising?
Online advertising costs depend on various factors, such as the platforms used for the campaign, the type of advertisement, and the pricing structure like CPC and CPM.
The digital advertising pricing structures are based on the following two models:
- CPM – It is the cost of 1000 impressions per ad.
- CPC – This refers that the advertisers only having to pay when someone clicks on their ad.
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Where can the digital ads be placed?
On any platform with an internet connection, online advertising is possible. Digital online advertising can be done in a variety of ways, depending on the product being advertised and the target market. The greatest and best internet advertising websites are listed below:
GOOGLE
FACEBOOK
YOUTUBE
INSTAGRAM
HOTSTAR\s&TV
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How can you place digital ads with GrowStair?
The best website for digital online advertising is Superb Publicity. GrowStair is one of the greatest digital advertising platforms in India from understanding the brand requirements to choosing the proper platform, picking from more than 3,000 media possibilities, and selecting the right pricing structure.
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