What Is Transit Advertising?
Transit advertising is a form of advertising that uses public transport stations and destinations as well as adverts on the vehicles themselves. Advertisements are posted by businesses on taxis, cars, buses, trains, bus terminals, and other stations.
Here, the concept is clear. The packed public transport system is bad. Additionally, each time a customer comes to these places. While any company can use this advertising strategy, transportation advertising is typically more advantageous for small enterprises.
Why Do Your Businesses Need Transit Advertising?
Transport facilities have long been used by businesses as a means of advertising. The main difference between today and then is that it is carried out with more innovation and planning. It just cannot be ignored because it is one of the channels that attracts a lot of attention.
Every workday, 34 million people use public transport, according to data. Additionally, bus advertisements have one of the highest marketing media penetration rates, reaching over 48 million adults in just two weeks. These data unambiguously show that it’s one of the most effective mass advertising channels, which many firms should utilise to avoid losing out on the chance to connect with a significant audience.
Where Does Transit Advertising Take Place?
As the name suggests, transit advertising takes place on various public modes of transport and transport locations, including:
- Buses
- Trains
- Metro
- Bus stops
- Terminals
- Railway stations
- Taxis and Vans
- Autos
- Cycle stands
When Should You Consider Transit Advertising for Your Business?
It is a smart idea to use transport as a medium to promote a large-scale campaign if you want to attract the local population’s attention. In this manner, you can make an impact on a large audience. Also, if you have a reasonable budget, consider using transportation advertising. You can get in touch with Excellent Publicity, a reputable advertising company with decades of experience in the industry. Based on your objectives, our professionals can create effective transit advertisements for your company at a price you can afford.
Who Can Use Transit Advertising?
One of the forms of advertising that anyone can use is transit advertising. Almost all firms have the option to use transport facilities to advertise their goods or advance their campaigns. However, local brands and companies benefit the most from it. Local audiences, who cannot be reached through other well-known outlets, are easier to attract. Additionally, it is simpler for neighbourhood companies to focus on various audience segments according to their means of mobility.
How Can Transit Advertising Help Your Business?
- Transit advertising grabs a massive audience’s attention, which is probably the best thing about it. On average, people spend about 45 minutes on public transit. So, they’re more likely to see almost all of the ads on a bus or train at least once.
- Buses, cabs, and trains are three of the most used transportation. So, there is a huge scope of repetitive exposure as people travel on the same routes daily.
- Transit advertising works wonders for local brands. Why? Because it is easy to target a local audience. Also, the main focus is to get the people to remember the name of your brand or product. Moreover, they need to select the audience group they want to target and place their ads on specific transports and locations accordingly.
- Transit advertisements have the ability to change a customer’s decision at the last minute. For instance, there’s a high possibility for a commuter to change their mind about buying a product after they see an ad in the local transport they travel in.
- Another fantastic factor that helps businesses is that transit advertisement is relatively cheaper than various other modes of advertising. You only need to purchase an ad on the side of transport at an affordable CPM.